Graphic design is combining art and technology to visually communicate ideas and experiences to a very specific audience. It is a common misconception that graphic design is simply the focus on shapes, images, colors and photos. I am here to tell you my friends, entrepreneurs and business owners that graphic design also includes choice of type. That’s right, type choice is just as crucial to a design as color and image choices! It simply breaks a designer’s heart to see such a beautiful piece of design ruined by the lack of understanding or concern in type choice.

Why typeface choice is important.

Bad Typography is Everywhere. Good Typography is Invisible.

Bad Typography is Everywhere. Good Typography is Invisible. Meaning, bad typography stands out like a sore thumb. -By Craig Ward

The definition of typography in the simplest terms is the art and technique of arranging type. For a graphic designer, this includes making sure words are legible but it is also more importantly about how the typeface is used with the color scheme, theme, or composition of a design. Contrary to what may be a popular belief, designers don’t design a piece of work and then simply pick out a typeface to use and plaster over the artwork. Choice of type should not be an afterthought just as your design is not simply a “oh I just want to make this look nice” idea. If your designer is choosing/using your typeface as an afterthought, you really should consider getting another designer or mentioning it to your current one to see if this can be remedied. A designer’s choice of typeface and how he/she makes it work with the layout and design theme can actually make the difference between what I like to reference as the good, bad, ugly, and great design.

There are different types of typefaces

Here are the main differences between typefaces. I will discuss how these can be used in combination with one another in  a later blog post. Stay Tuned!Serif vs San Serif

Serif Typefaces- These typefaces include serifs which are a small decorative line added at the ends of the basic form of a character. I like to sometimes reference them as foot or hooks.

San Serif Tyefaces- these typefaces do not use serifs and are more basic in shape.

Calligraphy Typefaces- decorative handwriting and handwritten lettering.

5 Things to keep In Mind when Setting up Text

For my fellow designers. There are a lot that we should keep in mind when setting up text but these are the top 5. Please feel free to comment or email me if you have any questions.

  1. Text Alignment
  2. Creating a Strong Hierarchy
  3. Leading (the spacing between lines of text)
  4. Kerning (the spacing between letters/characters)
  5. Font Size

Expanding on the awesome and often forgotten topic of typography shall and will be covered in future blog post. I hope that you’ve found this to be informative and I look forward to your feedback in the comment section below!


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